Apr 24, 2015
Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team—a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. For the past four years, he has produced the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of the changing nature of consumer relationships with brands through email, mobile, and social channels. His first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, establishes audiences as critical business assets and challenges marketers to embrace a new, permanent responsibility: Proprietary Audience Development. When not pondering marketing’s complexities, Jeff can be found on the North Coast of Ohio bemoaning the state of his beloved Cleveland Browns.
Connect
Twitter - https://twitter.com/jkrohrs
Twitter - https://twitter.com/audiencepro
Facebook - https://www.facebook.com/rohrs
Facebook – https://www.facebook.com/AudienceBook
Linkedin – https://www.linkedin.com/in/jkrohrs
Google+ - https://plus.google.com/u/0/+JeffreyRohrs
Instagram - https://instagram.com/jkrohrs/
Pinterest - https://www.pinterest.com/marketingcloud/audience-growth-swipe-file/
Youtube - https://www.youtube.com/marketingcloud
People Mentioned
Elon Musk - @elonmusk
President Barak Obama - @BarackObama
Resources
A Research Series from ExactTarget – exacttarget.com/sff
Trendline Interactive - trendlineinteractive.com
Active Audiences - exacttarget.com/en-US/documentation/active_audiences/
Books
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
1Q84 by Haruki Murakami
Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami and Philip Gabriel
A Prayer for Owen Meany by John Irving
The Content Code by Mark W. Schaefer
The Engaged Leader by Charlene Li