Feb 29, 2024
As a fellow CEO and marketing leader, I know the pressure you
face to scale your HR tech company.
Hitting your growth targets likely keeps you up at night. You need
your marketing firing on all cylinders to build awareness, create
demand and drive revenue. But it's not delivering the results you
expected.
At GrowthMode Marketing, we focus on helping HR tech companies like
yours achieve their ambitious growth goals.
We know it takes long-term vision and commitment to stand out in
the extremely crowded HR tech space. And it requires a modern
approach aligned with how today's prospects research and buy
solutions.
That's why we help HR tech CEOs and marketing leaders like you
evolve your marketing to focus on three pillars to build brand
awareness, credibility, trust - and ultimately demand in the market
for your solutions.
Our demand generation process encompasses:
Pillar 1: Strategy
• Define your ideal customer profile to narrow down your audience
to get better traction for bigger growth
• Craft your unique point of view to break through the clutter and
stand out in the minds of buyers
• Map out a content marketing + demand generation plan that is the
blueprint to hitting revenue targets
Pillar 2: Content
• Create cornerstone + cobblestone content that engages your ideal
customers and keeps them coming back for more
• Take an iterative approach to test, measure and refine the
marketing approach to uncover what resonates in the market
• Build a full-funnel digital footprint to support prospects no
matter where they are at in their purchasing journey
Pillar 3: Distribution
• Enhance your website experience to drive more SEO rankings and
keep visitors engaged on your site longer
• Build an engaged audience through managed channels where they
want to continually consume your content
• Amplify your reach through 3rd-party channels to tap into
existing audiences for bigger brand awareness and credibility
We turn your digital footprint into your best sales rep -
shortening sales cycles, improving close rates and lowering
customer acquisition costs.
If you're under pressure to scale your HR tech company, let's talk.
We're ready to help you build an effective demand generation engine
to drive the breakthrough growth you need.
Schedule a free consultation with me:
https://calendly.com/deannashimota/20min