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Apr 24, 2015

Jeff is a recovering attorney, bacon-lover, and Diet Coke addict who heads up ExactTarget’s Marketing Insights Team—a rag-tag bunch of awesome folks specializing in content marketing, social media, and thought-leadership. For the past four years, he has produced the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of the changing nature of consumer relationships with brands through email, mobile, and social channels. His first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, establishes audiences as critical business assets and challenges marketers to embrace a new, permanent responsibility: Proprietary Audience Development. When not pondering marketing’s complexities, Jeff can be found on the North Coast of Ohio bemoaning the state of his beloved Cleveland Browns.


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Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs

1Q84 by Haruki Murakami

Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami and Philip Gabriel

A Prayer for Owen Meany by John Irving

The Content Code by Mark W. Schaefer

The Engaged Leader by Charlene Li