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Apr 17, 2015

Michael is the Head of Strategy for the leading content marketing platform, NewsCred. He previously held marketing leadership positions at SAP as VP of Global Marketing and Content Strategy and Head of Digital Marketing for SAP Americas. Michael was the co-founder of leading social news site Business 2 Community and also created SAP’s award-winning Business Innovation thought leadership blog site. He is also a contributor to leading publications such as Forbes, The Economist, and The Guardian. He is a frequent speaker at industry events covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

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People Mentioned

Ann Handley - @MarketingProfs

Joe Pulizzi - @JoePulizzi

Ed Catmull - @EdCatmull

John Lasseter



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Content Rules by Ann Handley

Creativity, Inc. by Ed Catmull and Amy Wallace