Nov 4, 2024
Buyer Personalization Drives Revenue
Generate more qualified leads that close and upsell faster from
each buyer or customer interaction.
https://winalytics.com/
According to Gartner, Forrester, and McKinsey, 75% of B2B buyers
expect deep personalization, and companies that get this right grow
2x faster than their peers.
Easy to say, harder to do. Buyer personalization means not product
pitching but telling a personalized story about value in each buyer
interaction.
Top sales teams understand this is only possible with shared sales
playbooks to capture and share best practices for personalized
messaging.
Top marketing teams tell the same story about value across their
website, content, campaigns and sales conversations.
Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a
go-to-market- and revenue acceleration consultancy. He is also
author of The Revenue Acceleration Playbook. Winalytics helps
clients reach their top growth potential by shifting from
product-driven conversations to authentic conversations that anchor
on buyer-defined value.
Before starting Winalytics, Brent spent more than a decade as a
revenue leader in enterprise to early stage companies, including
Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He
began his career as a Ph.D. social scientist and spent 10 years
conducting qualitative research interviews at Stanford University
and the RAND Corporation.