Aug 25, 2021
Years ago I was leading content marketing for a SaaS company,
and my team was drowning. We couldn't keep up with the agile
software development team, and I was tired of running from fire to
fire. I convinced my boss to let me transform our marketing team
into a proper agile marketing team, and I've been hooked ever
After I wrote and spoke about that first transformation, I quickly began fielding requests from my fellow marketers to help them do the same. Eventually I left brand-side employment to co-found AgileSherpas and work full-time to transform the way marketers everywhere get work done.
Since AgileSherpas was founded in 2017 we've helped over 2,500 marketers at dozens of organizations to move from high stress to high performance. We offer certifications in Agile Marketing Fundamentals (ICP-MKG) and Agile Marketing Leadership (ICP-LEA), as well as organizational design consulting for marketing leaders who want to recreate their teams from the ground up. Our experienced coaches guide new agile marketing teams through the early days of their journey and train internal agile leaders to help the changes stick. More details on how we work with marketing organizations is available at AgileSherpas.com.
Most recently I've published my second book, Mastering Marketing Agility (masteringmarketingagility.com), which distills the learnings from 5 years of working with agile marketing teams into an entirely new framework called Rimarketing. The book shows you exactly how we implement this system with the teams we work with at AgileSherpas, offering a detailed roadmap for marketers looking for a better way to get things done.
At this point I'm pretty much a professional agile marketing nerd, so if you're looking for someone to talk about marketing agility in any capacity, please don't hesitate to reach out. I'm an international keynote speaker and frequent webinar and podcast guest.