Feb 20, 2021
Senior marketing leader with more than a decade of experience
leading the development and deployment of integrated marketing
programs for global brands...
Lead client engagement and strategy with marketing services
organizations (integrated agencies, media companies, and most
recently a global digital consulting firm), partnering with senior
brand stakeholders to launch more than 100 programs with over 40
B2B and B2C brands - including Lexmark, Microsoft, CenturyLink,
Qlik, Dell EMC, T-Systems, Samsung, Huami, and Philips.
CORE COMPETENCIES & NOTABLE ACCOMPLISHMENTS
• INTEGRATED MARKETING: Experience leading marketing activations
across a wide range of tactics and activities – including market
research, brand strategy, social media marketing, digital media,
influencer marketing, content marketing, creative development,
public relations, and demand generation.
• BRAND & MARKETING STRATEGY: Strong passion for translating market
insights into thoughtful strategies for compelling brand
propositions, communications plans, and integrated marketing
campaigns. Experience managing both quantitative and qualitative
research projects to inform strategy development.
• CLIENT SERVICES: Long history of driving growth in marketing
services organizations by working closely with senior clients as a
consultative partner to address business needs with creative
programs and tailored agency offerings, while building a strong,
financially-sound business around my company’s services.
• BUSINESS DEVELOPMENT: Demonstrated success pitching and
converting prospects into valuable clients, and nurturing accounts
to increase revenue potential. Grown agency revenues by as much as
33% YoY, and expanded account values up to 60x.
• TEAM LEADERSHIP & ORGANIZATIONAL DEVELOPMENT: Extensive
experience building and managing cross-functional teams in the
development and delivery of large-scale branding, integrated
marketing, and digital projects. Have established new teams and
capabilities with 5 companies, including a startup agency where I
have built the marketing organization from the ground-up
• TECHNOLOGY MARKETING: Veteran of technology marketing, with
intimate knowledge of a broad range of consumer and enterprise tech
solutions, buyer personas, organizational decision-making dynamics,
and CRM solutions.