Aug 23, 2024
I occupy a wide spectrum of expertise - creating "from scratch"
brands based in applied customer insights to growth hacking and
supercharged customer relationship marketing programs that create
loyalty beyond reason; from going deep and wide in growth and
acquisition marketing, brand strategy, customer cross selling to
building loyalty programs / CRM, and events, experiential, comms
and PR; and from assembling, coaching and leading high performance
teams to coaching c-suites and executives on creating business
strategies that are as impactful as they are "felt in the bones" to
easing anxiety and improving communications for a CEO.
You might ask yourself, “what’s the Venn diagram between business
strategy, stellar marketing and executive coaching?” It all starts
with a core governing belief: When we understand the core practice
of empathy for another person – for the customer, for others and
for ourselves, it all becomes a cake walk from there; )
I love understanding people. What makes them feel, or act, or
think. That comes alive as much in customer journey mapping,
customer personas and segmentation as it does in a deeply grounded
coaching session. But it is not enough just to understand the
customer, or the client. It is how that understanding comes to life
in application. And how it is then transformed into action. I have
applied years of on-the-job operations to now help leaders and
organizations surface their best strategic thinking, deepen
customer understanding and self-awareness, build better brands,
create breakthrough stories and live from an emotionally
intelligent and wide space.