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Mar 28, 2022

It’s no secret that a shared purpose is crucial for the success and longevity of an organization; in fact, purpose-driven companies grow three times faster than their competitors, all while enjoying higher rates of customer and employee satisfaction. Yet when it comes to envisioning and creating a Corporate Soul, far too many companies are left in the dark.

My first book Building Corporate Soul -Powering Culture & Success with the Soul System™ will be published by FastCompany Press New York soon. It offers a clear roadmap for transforming the performance and value of organizations through practical and reality-tested approaches. Combining extensive research with my real-life experience as a co-founder, COO and CEO in building a company with soul, it reveals how to align value-creating employee behaviors with corporate strategy through understanding and shared purpose. Readers will discover my unique framework—The Soul System™—which enables leaders to maximize the impact of their workforce and gain the broad acceptance of society as a whole.