Mar 28, 2022
It’s no secret that a shared purpose is crucial for the success
and longevity of an organization; in fact, purpose-driven companies
grow three times faster than their competitors, all while enjoying
higher rates of customer and employee satisfaction. Yet when it
comes to envisioning and creating a Corporate Soul, far too many
companies are left in the dark.
My first book Building Corporate Soul -Powering Culture & Success
with the Soul System™ will be published by FastCompany Press New
York soon. It offers a clear roadmap for transforming the
performance and value of organizations through practical and
reality-tested approaches. Combining extensive research with my
real-life experience as a co-founder, COO and CEO in building a
company with soul, it reveals how to align value-creating employee
behaviors with corporate strategy through understanding and shared
purpose. Readers will discover my unique framework—The Soul
System™—which enables leaders to maximize the impact of their
workforce and gain the broad acceptance of society as a whole.
https://buildingcorporatesoul.com/
https://www.linkedin.com/in/ralf-specht-b21b8529/